Chinese handset makers will
lead an onslaught on smartphone titans Samsung and Apple when the world's
biggest mobile fair opens Monday in Barcelona, Spain.
Offering big-screen, slick, slim smartphones at
lower prices, Chinese manufacturers Huawei, ZTE and Lenovo will leverage the
Mobile World Congress to chip away at the mighty duopoly, analysts
say.
The handset battle is part of a broader revolt
against a handful of companies with a stranglehold on the booming industry's
handsets, operating systems and microchips, they say.
Apple, as usual, is steering clear of the
February 25-28 congress that draws 1,500 exhibitors to this Mediterranean city
in northeastern Spain, and Samsung is not expected to launch its next big offer,
the Galaxy S4, until some time after the show.
That may leave the field clear for rivals to
tout their ambitions for a slice of the smartphone market, which is set to grow
to a record one billion handset shipments in 2013 according to a forecast by
global consultancy Deloitte.
"I think we will see challengers trying to make
noise at the Mobile World Congress this year," said Ian Fogg, London-based
senior mobile analyst at research house IHS.
New players face a daunting task,
though.
Samsung and Apple accounted for more than half
of all smartphone sales in the final quarter of 2012 - 29.0 percent for Samsung
and 22.1 percent for Apple - according to research firm Strategy
Analytics.
Behind Samsung and Apple, however, Chinese firms
held the third, fourth and fifth spots - with 5.3 percent for Huawei, 4.7
percent for ZTE and 4.4 percent for Lenovo.
Demand for smartphones in developing countries
could give Chinese firms a bigger opening, said Magnus Rehle, senior partner at
telecommunications management consultancy group Greenwich
Consulting.
"Hundreds of millions of Africans and Indians
and Asians want to have a smartphone and so far the blocking point has been the
price," said Rehle, speaking from Ghana.
Now the Chinese firms were offering attractive
smartphones at lower prices, he said.
"I think they will be quite successful in
grabbing the new market outside of Europe and the US, and that is where the
growth is," Rehle said.
An even mightier duopoly holds sway over the
operating system software that makes the smartphones work.
Google's Android ran 69 percent of all handsets
sold last year and Apple's iOS 22 percent, said a study by independent
analytical house Canalys.
Yet they face challengers, too, including
Mozilla's new open-sourced Firefox OS, backed by an array of mobile phone
operators.
Microsoft's new Windows Mobile operating system
is struggling, however.
"The number of apps that is available is one
thing that is blocking Windows from being successful," Rehle said.
"They have had problems and everybody is hoping
this will change because the duopoly is maybe not good for the
market."
Firefox could face similar difficulties, he
predicted.
A battle has broken out, too, over the processor
chips that run the smartphones.
Santa Clara, California-based Intel is offering
new high-performance chips to break its way into smartphones, of which almost
all now use chip technology licenced by ARM, based in Cambridge,
England.
Chinese group Lenovo, for example, is launching
a new handset, the IdeaPhone K900, just 6.9mm thick with a 5.5-inch high
definition screen, which contains an Intel Clover Trail processor.
The potential rewards for Intel could be rich:
the market in processor chips for smartphone applications was worth nearly seven
billion euros ($9 billion) last year, said Francis Sideco, communications
technology analyst at IHS.
Despite robust growth in smartphones and tablet
sales, however, the mobile industry still faces a major challenge moving
customers over to new ultrafast fourth generation, or 4G, networks, which can
offer speeds similar to a fixed fibre-optic connection.
"There are 3G networks in many parts of the
world like in Sweden that have been overcrowded and then you have parallel 4G
networks that are almost empty," said Greenwich Consulting's Rehle.
Network operators need to convince their
customers to pay a little more for the faster speeds, he said, pointing to
videos as the "killer application" to lure people to the system over the longer
term.
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