Apple iPhone 5: First look

As I played around with the iPhone 5 on Wednesday, I wondered what the late Steve Jobs would have thought about the latest twist on Apple's best-selling device.
It didn't take long to conclude Jobs would have been delighted with the iPhone 5's blend of beauty, utility and versatility.

Add in the more advanced technology and new features that went into this iPhone, and it's clear Apple has come up with another product that will compel hordes of people to line up outside its stores before its Sept. 21 release in the U.S., Japan, Britain, Germany, France and four other countries. The mad dash to buy the iPhone 5 will be repeated again on Sept. 28 when it goes on sale in 22 other countries. All the models of the iPhone 5 will sell for the same prices as its predecessor, starting at $199 with a two-year data and calling plan.

An important caveat about these impressions: I was only allotted about 15 minutes with the iPhone 5 at Wednesday's launch event, not enough time to discover if it might have some technological bugs. I am sure in the coming days other reviewers will have the opportunity to give the phone a more thorough vetting.

For many people, the iPhone is going to be a case of love at first touch. It's incredibly light and seems to be easier to hold. That means it might not be dropped as frequently as previous iPhones, reducing the chances of the glass on the display screen getting damaged.

One woman who also was testing out an iPhone 5 couldn't stop raving about how ideal the new design was for people with smaller hands. "All the other iPhones were made with men in mind because they could easily slip from your grasp if you didn't have big hands," she said. "Now we finally have an iPhone for women."

The new iPhone also is easy on the eyes, thanks to a larger screen and its "Retina Display," the high-definition technology that Apple introduced in previous models. Video and photos look even more lush on the iPhone 5's bigger and better screen.